The Power of a Card

...I received a few phone calls, sent several text messages and checked my emails. After a quick game of Boggle I was struck with awe over the little wonder I held in my hand.

If you are reading this blog then you are a life touched by Steve Jobs: Perhaps this century's greatest contributor to personal, business and social prosperity. Interesting how the man named Jobs has been responsible in part for creating millions of jobs around the globe. And while you and I may not be connecting through Apple products via this blog (I have a Del), we certainly owe Mr. Jobs our sincerest respect and appreciation for pioneering the electronics of our era.

To Jobs! The Thomas Edison of our time: brightening our lives with better communication, entertainment and ways to improve our business, studies and crafts.

But Jobs was not only a brilliant engineer, he was a mighty bridge builder. His work constructed cyber pathways over vast chasms. What was separated by land, sea and time is now connected, twenty-four, seven through electronics.
But there is another bridge that has been built over the past seven years which is also taking the world by storm; Send Out Cards. This online greeting card system has quickly become one of the fastest growing businesses and entrepreneur opportunities. Kody Banks, the founder of the company, was inspired to build a bridge of opportunity for people to stay connected. Having suffered the tragedy of losing a loved one unexpectedly--after ignoring a prompt to reach out and express love--Kody was determined to never again ignore his promptings. While SOC was created through pain, it is now known for pleasure and millions of lives are being changed for good.

What started out as tiny outfit in a small office space, has quickly turned into a multi-million dollar industry: A mighty bridge for people to connect and build stronger relationships through cards.Yes, cards! In a world which seems to be moving deeper and deeper into a forest of cell towers and electronic communications, the age old pleasure of receiving a card in the mail, still moves and appeals to many. So many in fact, Forbes noted it as one of the top 500 companies in 2009 and it has grown exponentially  since.  

One would expect Jobs and Kody to be on opposite ends of the spectrum. Jobs had his modernity and Kody his traditional "snail mail". But for all of Jobs brilliance with cyber communications his world of electronic connections have left millions feeling cold and distant. Text, tweets and e-mails just don't have the power to touch us like receiving a special card in the mailbox. On the other hand, Kody's SOC bridge is becoming a well travelled road of happy travellers, paved with warm greetings.

Jobs recently discovered the power of a printed card. Just two days before his death, Apple released an app for the iPhone named 'Cards'. Ironically similar to SOC's online greeting card system. Job's reason for building another online card system could have been due to SOC's astonishing success and growth the past few years. However, I hope it was through his receiving a flood of greetings cards during his illness.

While Steve Jobs is no longer with us, his contribution to this world remains. I wish I could send him a "Thank You" card!

www.sendoutcards.com/131768